$uicideboy$ Biography — The Complete Suicideboys History, Members & G59 Records Story
— At a Glance
| Also Known As | Suicideboys, Suicide Boys, UICIDEBOYUICIDEBOY UICIDEBOY, The Boys, G59 Boys |
| Origin | New Orleans, Louisiana (7th Ward) |
| Founded | 2013–2014 |
| Members | Ruby da Cherry & $crim |
| Label | G*59 Records (distributed by The Orchard) |
| Genre | Underground Rap, Trap, Horrorcore, Punk Rap |
| Billboard 200 Peak | #3 (Stop Staring at the Shadows, 2023) |
| Total Streams | 5.3+ Billion |
Who Are $uicideboy$? The Underground Duo That Changed Rap
Call them Suicideboys, Suicide Boys, or simply The Boys, every fan knows exactly who you mean. uicideboy are a hip-hop duo from New Orleans, Louisiana, made up of two cousins: Ruby da Cherry (Aristos Petrou) and $crim (Scott Arceneaux Jr.). Since emerging on SoundCloud in 2014, they’ve built one of the most loyal and dedicated fanbases in underground music without ever playing by the industry’s rules.
Their sound pulls from Three 6 Mafia, Memphis phonk, horrorcore, Southern trap, and punk rock, blending it into something that can’t be copied. Their lyrics are raw, dark, and painfully honest about addiction, depression, and survival hit home for millions of fans who felt unseen by mainstream rap. As $crim once put it in a *Billboard* interview: ” uicideboy$ is an ironic name, we are saving people’s lives.”
That’s the Suicideboys story in one line. But the full $uicideboy$ biography goes much deeper.
Suicideboys History | From the 7th Ward Streets to SoundCloud Royalty
The Suicideboys history begins in New Orleans, in the neighborhoods split by Highway 59, the very highway that would later inspire the name of their label (G59 Records). Both cousins grew up in the city’s 7th Ward, deeply shaped by the culture, struggle, and sound of the South.
By 2013, both Aristos and Scott were at a crossroads, working dead-end jobs, battling addiction, and looking for a way out. They made a pact: go all in on music, or there would be no plan B. That urgency, that life-or-death commitment, bled into every track they ever released.
In June 2014, they uploaded their first project, Kill Yourself Part I: The $uicide $aga to SoundCloud and Bandcamp. The collaboration with underground rapper Bones attracted immediate attention, and the duo kept moving fast, dropping nine more installments of the Kill Yourself series in the months that followed.
Their true underground breakthrough came in 2015 with $outh $ide $uicide, a collaborative EP with South Florida rapper Pouya. The project exploded on SoundCloud, racking up over 75 million plays and introducing Suicide Boys to a whole new audience. From there, they never slowed down, releasing Grey Sheep, YUNGDEATHLILLIFE, 7th or St. Tammany, and more throughout 2015 and 2016. (Rep that era with the 7th or St. Tammany Album Hoodie in our store.)
Their first mainstream chart moment came in the summer of 2016 with Radical $uicide, a five-track EP produced by EDM artist Getter, which peaked at #17 on the Billboard Rap Charts. The underground had gone official.
$uicideboy$ Members – Ruby da Cherry & $crim
Understanding the suicideboys members means understanding two completely different personalities that create something unbreakable together.
Ruby da Cherry – Aristos Petrou
Born Aristos Norman Petrou, Ruby da Cherry is Greek-American and grew up on the west bank of New Orleans, surrounded by punk rock long before rap. His early influences the Misfits, Minor Threat, Leftover Crack gave him a raw, anti-establishment energy that runs through every bar he spits. Also known by alter egos Suicide Leopard, Oddy Nuff da Snow Leopard, and DUCKBOY (his solo persona), Ruby brings an almost confessional intensity to uicideboy stream-of-consciousness verses that feel like reading someone’s journal at 3am.
He also helped design and oversee the merch drops that fans obsess over. The Ruby & Scrim T-Shirt in our store captures his visual aesthetic perfectly.
$crim – Scott Arceneaux Jr.
Scott Anthony Arceneaux Jr. known as $crim is the production backbone of $uicideboy . Before forming the duo, he was already working as a DJ and producer, even producing songs for artists at Universal/Republic Records. Under the alias **Budd Dwyer**, crim produces most of the beats that define the $uicideboy sound: dark, atmospheric, bass-heavy, and unmistakably Southern. His vocal style shifts between melodic and ferocious, and his solo projects including the 2024 album *Lonely Boy* show the full range of what he’s capable of.
Both cousins have been open about their battles with drug addiction and the road to recovery and that vulnerability is exactly what makes their music feel like it matters. Grab the Skeleton Head Hoodie one of the most $crim-coded pieces in our collection.
G59 Records History – The Independent Label Built From Nothing
No major label. No corporate backing. Just two cousins and a vision.
The G59 Records history starts with the name itself. “59” comes from Highway 59 the road that physically divided the New Orleans neighborhoods where Ruby and $crim grew up, segregating communities by race. “Grey” represents the mixing of those cultures, the in-between space where both of them existed. Put it together, and G59 Records isn’t just a label name, it’s a statement about where they came from.
Since its founding, G59 has grown into a full independent label collective, home to artists including Night Lovell, Shakewell, Germ, Ramirez, and Chetta all of them signed because the duo genuinely believed in them, not because of commercial potential. As $crim said: “The guys we’ve signed to G59 are brothers.”
Today, G59 Records is distributed by The Orchard, and the label has logged 183 straight weeks on Rolling Stone’s Top 500 Popular Artists Chart. Wear the label’s identity with our G59 Hoodies, G59 Sweatshirts, G59 Shirts, and G59 Hats all representing the movement they built from scratch.
$uicideboy$ Discography – The Albums That Built a Generation
The suicideboys discography spans dozens of EPs and mixtapes, but four studio albums define their commercial and artistic peaks:
📀 I Want to Die in New Orleans (2018)Their debut full-length, and the moment Suicide Boys proved the underground could chart. It peaked at #9 on the Billboard 200, their first top-ten entry. Dark, cinematic, and intensely personal. Shop the I Want to Die in New Orleans Hoodie — a fan-favorite piece built around this album.
📀 Long Term Effects of SUFFERING (2021)Debuted at #7 on the Billboard 200 and #1 on the Indie Albums Chart. Platinum-certified. Pitchfork noted this was where their violence gave way to something more genuinely felt.
📀 Stop Staring at the Shadows (2023)
Their highest Billboard 200 peak at #3, released as a double album. A landmark in their catalog. Rep it with the Stop Staring at the Shadows Hoodie and the Stop Staring at the Shadows T-Shirt.
📀 New World Depression (2024)
Debuted at #1 on the Billboard Indie Album Chart and #5 on the Billboard 200. A critical and commercial triumph. Shop the New World Depression Shirt and the New World Depression G59 Black Shirt.
Grey Day Tour – $uicideboy$ Live Is a Different Experience
If you’ve ever been to a Grey Day Tour, you already know. If you haven’t it’s not just a concert, it’s an event that the G59 fanbase treats like a holiday.
The Grey Day Tour has become one of underground rap’s most iconic annual events. In 2024 alone, uicideboy grossed $56.7 million across 50 shows, selling over 521,000 tickets. The Grey Day Tour 2025 was announced with 44 dates across North America, featuring G59 artists including Shakewell alongside guests like Destroy Lonely and Shoreline Mafia. Every stop is a sold-out, full-production experience fire visuals, booming bass, and a crowd that knows every single word.
The duo also donates $1 from every ticket to mental health causes proof that the uicideboy mission has always been about more than music.
$uicideboy$ in 2025 & 2026 – Where The Boys Are Now
uicideboy aren’t slowing down. In December 2025, they surprised fans with the release of *Thy Will Be Done* on Christmas Day dropping unannounced, as they’ve done throughout their career.
With over 5.3 billion total streams, multiple RIAA platinum and gold certifications, annual Grey Day tours that sell out amphitheaters, and a fully independent label in G59 Records, Ruby da Cherry and $crim have built something the music industry didn’t see coming and still can’t quite explain. They’ve collaborated with Travis Barker, Juicy J, and members of Korn. They’ve been covered by XXL, Hypebeast, Revolver, Pitchfork, and Billboard. And through all of it, they’ve stayed exactly who they are.
Shop Official $uicideboy$ Merch – Wear the G59 Legacy
You’ve read the story. Now wear it.
Our official Suicideboys merch store carries the full range of G59-inspired streetwear, from heavyweight Suicideboys Hoodies and Suicideboys Sweatshirts to bold Suicideboys T-Shirts featuring artwork from across their entire discography. Every piece in our catalog is built for real fans, the ones who know every lyric, who’ve been to Grey Day, and who rep G59 in their everyday life.
Looking for the complete G59 Records aesthetic? Shop the G59 Collection including G59 Hoodies, G59 Sweatshirts, G59 Shirts, and G59 Hats & Caps. Not sure on sizing? Use our Size Guide before you order. Browse the full shop and find your fit. G59 to the Grave